2012 Electric Motorcycle Industry Market Research Perspective

China Industry Research Network Industry Research and Information: In March 2009, the State Council issued the Implementation Plan for Auto and Motorcycle Going to the Countryside, which allowed the motorcycle companies to see the direction of advancement. After just one year, the electric vehicle was also incorporated into the home appliance. In the countryside, the advantages of government subsidy for motorcycles disappeared without a trace. In the face of large-scale attacks on electric vehicles, motorcycle companies are in no help. Of course, these alone are not enough to make motorcycles on the verge of dying. The rising prices of motorcycles and the price of oil are undoubtedly worse. Faced with low-cost, convenient and energy-saving electric vehicles, will consumers buy motorcycles again? Returning to the international environment, with the growing concern from all walks of life over the global pollution issue and the increasing tension in energy, although the current domestic auto market still has 5 years of development space, the national “Twelfth Five-Year Plan” has clearly defined the automobile industry. The focus of industrial development is on new energy vehicles, and some major countries around the world have made similar decisions and adjustments. For the motorcycle industry that belongs to the automotive industry, naturally, it is necessary to make decisive decisions and follow up the development strategy quickly. Moreover, the state has already issued some standards for electric motorcycles at the beginning of the year, and the Ministry of Industry and Information Technology of China, the Ministry of Industry and the Ministry of Industry and Information Technology, has issued initial specific guidelines for electric motorcycle products in 2010. The National Certification and Accreditation Commission has formulated relevant electric motorcycles.” 3C" standard and so on. All these indicate that new energy will be the development direction of our country and even the world.

According to the data of the “2012-2016 Electric Motorcycle Project Business Plan” issued by China Industry Research Network, China’s imported electric motorcycles and electric assist bicycles totaled 435 units in 2011, a year-on-year decrease of 10.86%; the import amount was only RMB 254,000. The US dollar decreased by 77.06% year-on-year. In 2011, China imported 35,000 U.S. dollars for electric motorcycles and electric power-assisted bicycles, accounting for 13.83% of the total imports; followed by Italy, Germany, the United States, and other countries or regions. In 2011, China exported a total of 1.41 million electric bicycles and electric power-assisted bicycles, a year-on-year decrease of 13.67%; the export value reached 400 million U.S. dollars, an increase of 2.20% year-on-year. In 2011, the top three destinations of electric bicycles and electric bicycles for export in China were the Netherlands, Germany and the United States, which accounted for 14.33%, 12.68% and 10.58% of the total exports respectively. From January to December 2011, the import price of electric bicycles and electric assist bicycles in China was US$583.92 per vehicle; the export price was US$285.5 per vehicle.

Current Status and Trend Forecast of Electric Motorcycle International Market

In recent years, international environmental protection and energy conservation issues have been receiving increasing attention, coupled with soaring oil prices. As a result, countries have launched relevant counseling policies for the electric vehicle industry in an attempt to develop mobile tools for pure electric power in order to get rid of dependence on oil and respond to environmental protection trends. . At the same time, pure electric vehicles have benefited from breakthroughs in battery technology, and their endurance has been effectively improved. Together with the deliberation and research and development of car manufacturers, the mass production version of the electric car finally came out at the end of 2010.

With the promotion of policies and the depot’s efforts, electric vehicle sales are booming. This article has collected the overall market overview of electric vehicles in the first half of 2011 to help understand consumer acceptance of electric vehicles. This article classifies EV products into three categories: hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and pure electric vehicles (BEVs). The following will outline the development of the electric vehicle market in 2011.

HEV's global sales doubled, and the rise of PHEV and BEV market

HEV benefits from soaring oil prices. Market sales continue to heat up. The world's first HEV: Toyota Prius, the cumulative sales volume has exceeded 2 million units in September 2011 (2010), and the popularity is self-evident. Major car manufacturers also responded to this trend and launched a large number of HEV models to seize the auto market. Global HEV sales jumped from 157,000 in 2004 to 735,000 in 2010, a growth rate as high as five times.

With the increase in sales of HEVs, the demand for BEVs and PHEVs has begun to surface. In the first half of 2011, BEVs and PHEVs together accounted for 6.1% of electric vehicles. It is evident that the market is highly receptive to motor vehicles with motors as the main driving force. Among them, BEV's hot car models are Nissanleaf and Mitsubishii-MiEV, and PHEV models are GMvolt. In the first half of 2011, the sales volume was 9,868,1466 units and 2745 units respectively. The total sales volume of these three vehicles exceeded 14,000 units.

BEV and PHEV mainstream car sales BEV+PHEV share 6.1% of electric vehicles

Multiplication of production and sales of BEV and PHEV

As leaf, volt and i-MiEV received widespread feedback in the market, their manufacturers are confident in the prospects for electric vehicles and have begun to expand their existing electric vehicle production capacity. Nissan has invested US$1.6 billion in the Smyrna plant in Tennessee, USA, to upgrade and expand the battery modules required for the production of the leaf. It is expected that the capacity of 200,000 lithium-ion battery modules and 150,000 leaf vehicles per year will be reached in 2012. GM started upgrading the Detroit assembly plant. Upon completion of the upgrade, the combined capacity of volt and another HEV model "OpelAmpera" will increase to 16,000 units, and it is expected to increase to 60,000 units by 2012.

Electric vehicle sales forecast compound growth rate up to 25% over the next decade

According to the research reports of Markline and IIT, electric vehicle sales will grow at a CAGR of 25% per year, and sales will reach nearly 4 million units in 2020, of which HEV, PHEV and BEV account for approximately 44.8% respectively. , 18% and 37.2%. In the early stage of the development of electric vehicles, for consumers, due to the high prices of BEVs and PHEVs, which have reduced their market competitiveness, HEVs that are similar to engine car use methods have remained the mainstream of sales for the last ten years. In the future, with the decline in battery prices and the construction of charging stations, the market share of BEV and PHEV will gradually increase.

In 2012, it will be the first year of BEV and PHEV mass production. The main reason is that BEVs and PHEVs from large automakers are entering the mass production phase. The total estimated total production capacity of Nissan, GM and Mitsubishi can easily exceed 300,000 thresholds. Has reached half of the spectrum of HEV sales in 2010.

In 2011, the electric car boom has already struck. In terms of demand, the overall market demand for electric vehicles is quite strong. HEV sold nearly 250,000 vehicles in the first half of the year, and BEV and PHEV will also challenge 30,000 vehicles in total in the whole year; as the supply side observes, major car manufacturers scrambling to cut into electric vehicles. In the field, the local depot has rapidly expanded its production capacity, and the depots have also actively entered the blue ocean. It is believed that after the electric vehicle products gain the consensus of the market and manufacturers, the sales volume will grow at a double speed.